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In my case, it was more a realization that my plots for my Red Oni/Blue Oni pair were too small for outright novels (or worse, would be one horribly episodic novel) and decided to just publish 99¢ short stories. That way I can try to see what worked and didn't on a smaller scale, and not have to worry as much about stringing it all together into one monolithic work.
Not that I'm going to rule out doing monolithic works or an anthology sometime down the line; its just I don't have any plots quite big enough for that just yet.
The other advantage is that its easier to weed out all the nitty gritty (I want to use a word that start with N and sounds like the N-bomb but really isn't) little mistakes and fix serious plot problems when you only have a short story, than it is a monolithic work. I'm up to revision three of just my first one right now /sweatdrop
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