Thread: Study: As E-Readers Increase, So Does Resistance
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Old 02-01-2012, 06:20 PM   #14
Kali Yuga
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Verso specializes in advertising for the book industry. I see no particular reason why they would have an axe to grind against ebooks.

The survey is weighted to match US demographics.

They have in fact run this particular survey since at least 2010.

The survey is here: http://www.versoadvertising.com/Wi7survey2012/
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