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First I look at the blurb. There are some pretty awful blurbs there. If the blurb is riddled with errors and is poorly written, I assume the whole books is. Then I look at the cover. If it looks like it was made by a grade schooler, I avoid it. A good cover will never sell me on a book, but I bad cover can make be avoid it. A cover can be a bit bland, that's OK. If the blurb is well-written and looks interesting, and the cover doesn't look terrible, then I might try the sample.
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