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It seems to me that a lot of this discussion is seriously confused about Apple's epub3 support. Unless I missed something, (1) ibooks 2 IS supporting epub 3, or at least a fair amount of it (I'd like to figure out exactly how much, but as far as I can tell, they are at least ahead of other readers in epub3 support). (2) iBooks author doesn't supporting epub 3 in any shape or form. I'm slightly disappointed about the second point, but it's a reasonable move for Apple under present circumstances. And it seems to me many people in this discussion are confusing the two points, assuming that ibooks 2 will not support epub 3. As far as I can tell, that's not the case at all. It's just that you'll be on your own as far as creating epub 3 content. Personally, I think Apple should have been happy with using iBa to promote the Mac. But they took a hard line so that their software can't be used to make books for androids and other readers. Apple's a hardware company, not a software company, so it's kind of a no-brainer for them.
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