Quote:
Originally Posted by Ninjalawyer
What you say makes sense, but there's been a culture change thanks to digital goods. People are now used to the idea of buying an MP3 once and being able to stick it on multiple devices or burn it to CD (i.e. format shifting). It's not the same thing, but people operate by using analogies, and the analogy isn't very hard to make; It's actually very interesting - people have moved from viewing the container (i.e. a paper book or magazine) as the unit of stuff that they're buying to seeing the information in that container as the thing they're buying.
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Exactly. I recently purchased a movie on Bluray and it came packaged with a file to watch the movie on a tablet as well. That's the sort of added value I am looking for as a customer.