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I bought a Kobo Touch ereader mid last year sometime. I'm quite tech savvy (I'm a server admin and computer programmer) and immediately settled into it nicely.
I asked my wife if she wanted one and gave the usual "I prefer physical books", argument, without even trying it out of course.
Anyway, so I didn't bother pushing it after that and happily read books via my KT.
After a while she decided to give it a go and actually liked it.
Since then I got her a KT for Xmas and she uses it a lot.
I DO find it irritating I can't lend or just give books I've finished to other people.
I regularly lend or give physical books to friends other people and vice versa.
I do still buy physical books, basically anything that isn't a novel I will buy in a physical format.
I do think the DRM is a pain as well and not always that reliable either. I think this probably scares people off having to install ADE and so on.
I look forward to a more subscription based system like "Spotify" where I pay a monthly fee for unlimited access to books. I believe Amazon do something approaching this model, but it's limited.
I'm not keen on getting a Kindle though as it's restricted to the Amazon Ebook format.
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