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Y'know, I don't entirely agree with the author's theory. The "entitlement" meme has been blamed for every social ill over the last 5 years, but doesn't explain why people in China -- who I doubt have the same sense of entitlement as upper-middle-class American kids with whom the US media is obsessed -- have little respect for IP laws.
The bottom line is: People like free stuff.
There isn't much you can actually do to stop it. You can offer better services, a safe shopping environment, extra material, better quality, lower prices. You can let the buyers choose their own price, including free, and they will still pirate it.
Some don't think they're doing anything wrong. Some don't care whether or not their actions are right or wrong. Some rationalize their behavior.
Some anti-piracy protections might work, though it largely relies on police enforcement, which is not always available. Nor do we necessarily want to live in a world that is so heavily policed.
Unfortunately for the author, I don't believe berating the general public, or an engaged following, will help either. The readers who are already buying aren't going to buy extras; the readers who happen to pirate will take it personally.
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