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Another thing the Big 6 could do about Target, Walmart, etc. undercutting B&N on print books is to institute price controls a la the agency model (in other words, force no discounting on books, and making the retailers sell them all at MSRP). Now, we all certainly wouldn't like it, but that would at least resolve the price difference issue. IIRC they do this in some countries.
However, that wouldn't help with the shoppers who buy at Target or Walmart because it's just more convenient for them to buy there.
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