Adapt or die.
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Running this sprint was, of all companies, Barnes & Noble, the giant that helped put so many independent booksellers out of business and that now finds itself locked in the fight of its life.
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Queue the tiny violins. Turnabout is fair play.
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What its engineers dreamed up was the Nook, a relative e-reader latecomer that has nonetheless become the great e-hope of Barnes & Noble and, in fact, of many in the book business.
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e-hope?
e-hope? Hope is an intangible, thus cannot exist in e-form.