MobileRead Forums - View Single Post - Pew report finds tablet, e-book ownership nearly doubled over the holidays

Andrew H. · 01-28-2012, 02:08 PM

I wonder what this means for e-ink sales?

Surveys in the US have suggested that about 10-15% of the adult population reads 12 or more books per year. And that 60% read at least one book per year.

I would assume that the 20% of the adult population who owns an e-book reader would include most of the 12-or-more group and the remainder would be people who didn't quite meet the 12 book cutoff.

But I would imagine that e-books sales will plateau as the remaining population without e-book readers ends up being less frequent readers. If you only read 4 books a year, for example, are you really going to buy an e-ink reader?

01-28-2012, 02:08 PM	#4
Andrew H. Grand Master of Flowers Posts: 2,201 Karma: 8389072 Join Date: Oct 2010 Location: Naptown Device: Kindle PW, Kindle 3 (aka Keyboard), iPhone, iPad 3 (not for reading)	I wonder what this means for e-ink sales? Surveys in the US have suggested that about 10-15% of the adult population reads 12 or more books per year. And that 60% read at least one book per year. I would assume that the 20% of the adult population who owns an e-book reader would include most of the 12-or-more group and the remainder would be people who didn't quite meet the 12 book cutoff. But I would imagine that e-books sales will plateau as the remaining population without e-book readers ends up being less frequent readers. If you only read 4 books a year, for example, are you really going to buy an e-ink reader?