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I must be too cynical, none of this is any surprise to me - at all. There is a huge element of 'novelty' to the Kindle and ereaders in general. Even the TV adverts show a Kindle in a bike's shopping basket, well, if there never was a printed book in that basket, why would there, being logical, be a Kindle? Ok, some folks will say they do live up to that analogy, and do / have brought books home in a bike basket, but my point is, it is so media-intense that it has taken off in a way the Rubik's cube did, and space hoppers, and Ugg boots etc, but such novelties wear off, leaving at worst, a warehouse full of Rubik's cubes, or, as it will be with ereaders, a more realistic pattern of sales and use in its wake.
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