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Let me start by saying that I would also prefer inexpensive e-books since it 'seems fair' considering the cost involved. However, Penguin CEO has a valid point even though I don't like his argument.
Many of you discussed relative cost of e-book vs. p-book, but firms do not price their product based on costs alone. Firms will charge for books as much as consumers are willing to pay (at least according to economics). If firms do not price their products based on cost, arguing cost will not affect publishers' claim.
Even if publishers charge the same price for both e-book and p-book, I guess some people will still buy e-book. From the publishers' standpoint, there is no reason to lower the price if lowered price cannot increase the sales significantly.
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