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There's a problem with the whole deal about asking for reviews though. Most people write the review just so the popup goes away, which loses the whole point of them. So many iTunes App Store reviews are simply 5 stars and "great" as the review. A LOT of apps give you incentives for them.
I use this site called Viewpoints. People get points and sometimes chances to get gift cards after you write additional reviews, not only that but you get samples (which you have to mark as your review being an incentive). I use it every time I try a new product. Whether you like it or hate it, you get rewarded the same amount of points as long as you write about a paragraph each time. You get to do that all on your own though, no company tells you to do it.
If people have something to say about a product, they'll say it. There's no benefit in demanding for a review that's going to be effortless - Which the iTunes App Store is pretty much made of.
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