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Increased bandwidth use strains the existing data networks. The carriers may charge more for it, but they will also need to dramatically step up their data infrastructure, which will cost them billions.
I'm reasonably confident that Apple did not collaborate with any of the carriers prior to implementing data-hogging services, and certainly would not have created a data hog at the request of the carriers. Someone said "this is a neat idea" and ran with it to get a competitive edge.
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