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I can see using the javascript functionality in textbooks. If you haven't seen khanacademy.com, go and look at the way they test questions, use game mechanics to get kids to learn, and provide a dashboard for teachers and coaches to help students. This would be great in a text book, allowing teachers to monitor students doing their homework, seeing exactly where students seem to be having hangups with the work, etc.
I can also see the need for the accessibility functionality more fully worked out.
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