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Before I bought my Kindle, I tried out the various "for pc" apps from B&N, Sony, Mobipocket and Amazon. Guess which one won? And not just the app, but the whole shopping experience from price on down the line was better at Amazon.
Someone on another forum mentioned that they have an app on their Kindle Fire to read any epubs they buy. I don't know which app, but I am guessing that moving to a tablet world opens up support for epub at least in this manner. Amz may provide a "reader" app for the tablet specific to epub. If they can find a way to make money on it, Amz will likely do it.
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