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Originally Posted by Miss
Guys, please tell me technology usually isn't this difficult? I can see now why so many people just get a Kindle. I'm not afraid to do a little legwork and learn some things but technical matters aren't my forte and all I ever wanted to do was read a few books! :P
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Look up "Ikea Effect" on the net.
http://www.youtube.com/watch?v=VQ_CncrR-uU
Beautiful theory from one of my favorite author and sociologist Dan Arieli.
Arieli and colleagues found out, *and* measured that people value things they created or participated somehow in creating, much more than other, virtually identical things.
If you read the book - The upside of irrationality - you will find out that there is very deep reason why you have to add some ingredient when you buy a cake, sauce, or other meal in a box - the kind you have to cook or bake yourself, but almost all ingredients are there. The key difference is that when they started to sell such cake mixtures, nobody was buying them. Customers didn't like them. There was very little the housewife could do to make it "her" special cake. Then the manufacturer hired sociologist and the guy suggested leaving one key ingredient, an egg, for example, out, and the mixtures were an instant (pun intended) success. It turned out, that you need the customer to supply roughly 30% or more of "stuff" and then they consider it "their" cake or sauce.
So now you know our secret. Now you know why we love our PocketBooks *so* much. There is always something you can do to make it special. (NO! Only a very small percentage of users have to solve problems as severe as yours was ;-). ) Install a font, download a theme, help with translation to your language, install third-party alternative software for reading, configure the buttons to your liking, install a "screensaver" bitmap, share your findings here. If you buy a Kindle or other reader - there is very little you can do with it to make it special, apart from rooting or jailbreaking it.