Quote:
Originally Posted by Mindy
3. If they leave it too long, it's a greater risk that there will be more competition in the market or, even more likely, people will already have committed to another device and built up a relationship with another company.
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You are certainly right on this! Consider Orange who is going to start a trial of "
Read & Go" next month. They will be using about 50 testers, who will have unlimited access for two-months. Read & Go is the first press reader to offer wi-fi as well as connection to the 3G network, with mobile content refreshed every hour from 6am to midnight. The service has a storage capacity of 1Gb - the equivalent of more than 200 newspapers - and contains an e-library of about 30 books including literature, strip cartoons, children's books and non-fiction publications.
If the trial is successful, Orange plans to launch the product on an international basis.