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What I don't understand is why we don't have any hard evidence that learning from an iPad is more effective than learning from a textbook and teacher? I mean, I saw the video (with Macs in the classroom as far as the eye could see) and I even got a little teary-eyed at the end with all the kids looking so hopeful, but Apple provides no evidence or stats that this is a better way to learn. Even before and after test scores would help.
If textbook publishers really wanted to pursue electronic publishing, it would make MUCH more sense to run with a company that allowed varied delivery methods (such as Amazon but with better-than-mobi file types...say, oh, I don't know, ePUB??). Tying the product delivery to a single device, when many schools already have computers in the classroom, is an additional expense that will be hard to justify...especially if there is no clear (proven!) benefit to the student.
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