I think that you all are looking at the issue wrong. The issue of a reader beeing tied to a particular store needs to be reframed a tad bit. All ereaders need books in one of the formats that it supports. Most support epub, unfortunately the kindle does not it supports AZW or MOBI format, which is not proprietary and there is nothing proprietary about it. I do not buy my ebooks for my kindle from amazon, typically I buy them from Sony or Barns and Nobels. I take the book and put it into calibre and change the format to AZW then up load it to the kindle and guess what it does not have a problem as long as I have the format right. I know thats an extra step but it opens up more competition.
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