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I'm not particularly surprised. My own e-reader ownership is the direct result of a couple of regifts of the Kindle that was originally received as a gift by a relative who was given one and found they weren't interested in using it; rinse and repeat until it reached me, who has now spent enough on e-books to repurchase the Kindle at the original asking price roughly 3 times over, if we include shipping and taxes.
That said, I did take a very long time to buy more than a handful of e-books, in part due to the "mainstream bestseller/backlist" sticker shock mentioned above, and it was roughly half a year before I'd purchased even so much as a half-dozen. But then I discovered Fictionwise deep discount coupons and the sf/fantasy backlist they still have available via various re-publishers, as well as other sources for low-cost often-DRM-free backlist and promptly lost that particular inhibition.
I still think I read (and definitely pay for in $$$ terms, at least) far more paper books, though.
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