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I generally agree with most of the things people throw at Apple, but in this case, I really don't see the issue. Apple are giving away a piece of software for the sole purpose of making books for their store.
If you want to make a book for another store, use another piece of software, chances are media rich books would be incompatible between stores even if apple didn't place restrictions on the software use.
If you want to complain about something, a better target to consider is whether you want to put time/effort into something you can only sell on iOS when apple can turn down any app/book on a whim. As far as this software goes, it's free, if it's useful to you, use it, if it's not or you want better cross plat support, find an alternative.
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