Can't explain why very well, but I prefer to read eBooks in eReader. It has a good feel to me. I guess part of it is that I like the background and the font. And I plan to (finally) buy a dictionary for it because I really like having the ability to look up words easily on the fly.
I also like that it's not iSilo. I had better explain that, because I love iSilo so it's not that iSilo isn't good enough or anything. What I mean is that I use iSilo all the time, and for all kinds of reading including some books and mostly for web clipping to read on the go. But I like having a separate application, eReader, with a different style (I suppose that it feels different to me mostly because of the way you open a book and because of the font/background texture), and completely devoted to reading books. When I open it up, I don't have to look for my book. It's right there and I can just start reading without thinking about where it is. No big deal, but there's something pleasant about having your book just open up for you when you launch.
I don't mind DRM as much if it's just a novel or current events sort of book that I read and throw away, so I like having lots of real "commercial" books available for eReader. But, yeah, I don't buy any books with DRM that I might want to keep long term, because they're too dependent on the technology.
[Edit] Oh, forgot to also mention.... as far as the trouble to convert, it's not a big deal to me because reading a book is such a major investment of time. So I really don't mind taking a few minutes to prepare the ebook for the format I want.
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