Quote:
Originally Posted by JSWolf
I think that if Adobe does it right, ePub could become the #1 eBook format. And what will be good is that hopefully ePub will be able to be viewed on a number of different devices. If that happens, I see publishers maybe willing to take the risk and release ePub format eBooks.
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They still have to be convinced that they can profit off a format that is interchangeable on any device... they still believe that interchangeability will encourage rampant copying and subsequent loss of profit, which makes that a hard sell.
Since ePub now exists, it satisfies the need for a universal format. The publishers now need to work on two other fronts: One, getting all e-book reader HW/SW to come equipped with conversion SW for ePub (even if they use another format); and Two, working out an easy-as-dirt marketing and distribution system, so people can and will buy their e-books like they are going out of style.