Thread: Publishers see Amazon as Predatory
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Old 01-23-2012, 08:10 PM   #29
fjtorres
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Quote:
Originally Posted by wallcraft View Post
It wasn't Amazon that sued the Agency publishers over their cartel.
Why would they?
It was a triple win for them:

1- They milked their highly-publicized fight with MacMillan for a ton of consumer good will, and they constantly remind buyers whose fault it is when some ebooks are ridiculously priced
2- They judo'ed the Price Fix Scam right back at the publishers by offering the same 70-30 split to KDP publishers, thereby forcing the publishers to explain to their authors why 17% royalties with them are better than 60-70% with Amazon
3- They factored the extra Price-Fix revenue into Kindle hardware pricing which allowed them (and B&N, for that matter) to squeeze the hardware-only reader vendors off the market.

Remember, some of the lawsuits over the Price Fix name Amazon and B&N as defendants because the scam has been very good to them. And ultimately, very bad for the publishers that bought that magic bean story from Apple.
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