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That's funny, most companies who sell products at a loss go out of business. You publishers must have wizards running your finances.
This was a brick and mortar book store, not a reseller. Unless you are saying Barnes & Noble is a reseller. I wouldn't know, but I doubt it.
The point of the whole discussion is that everyone in the book industry is spending a lot of time pointing fingers and little expenditure of brain matter figuring out a viable solution for the future.
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