I'm overreacting in the opposite direction. I've never written a book, electronic or otherwise, in my life but I spent this entire past weekend in iBook Author and created what I would best describe as an electronic coffee table book with hundreds of pictures and maps and a fair amount of text with beautiful formatting. Now I'm stoked and looking forward to fleshing out the text and other goodies I envision for my book.
In other words, I LOVE it! New toys are the best toys.