Quote:
Originally Posted by Adele Ward
As a publisher and as a reader I'm going along with Amazon at the moment because we have to due to their high sales. But in the long term I think ePub is more important and we're going that route too. ePub lets us sell on our own website, authors can sell on their websites, I have talks with various organisations who can sell our ePub ebooks, major bookshops can sell our ePub ebooks, and this is really going to grow enormously this year, in my opinion.
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(Emphasis mine.)
You can sell mobi files on your web site too. Amazon only has a stranglehold on the DRM, not the format. Plenty of sites sell drm-free mobi. If you plan to sell independently, it would make sense to offer both of the most common formats, not just epub. Just my two cents as an ebook consumer.