The average person is also less likely to cause their own woes. They buy a Vox, get their books from Kobo, and leave it at that. They are less likely to tweak settings, unlikely to install third party apps, and and will virtually never do any hardcore mods. In otherwords, they fit Kobo's test cases.

When something goes wrong with one of my devices, I realize that it's probably a result of my actions. After all, I simply can't leave well enough alone.