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I am smart enough to purchase a book from where I want, strip DRM, and use calibre to convert to what I want and read it on my device of choice. The rest of my family... no.
Amazon allows me the ability to share books with the fam. Heck, I can send them books with out them doing anything on their part save telling me.
The kindles read the mobi format, amazon sells them, it works for me. As it is I have 15 kindles on my account. Everything from a Kindle 1 to the newest Kindle Fire... and that is not counting the iPads, iPhones, iPod Touches, android phones and tablets.
Is ePub better? Perhaps... but it is irrelevant for me since the Amazon ecosystem works for my situation though it may not work for everyone.
Keep in mind that you can remove the DRM from a book bought from Amazon as easily as an ePub from somewhere else.
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