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My guess is that the book is overstock. They printed too many and now fifty cents would be marginal profit.
Once you have produced a book, all of the editing, marketing, printing, etc. costs are sunk costs. This means the money is spent and you aren't going to get it back. If the book sells at full retail the everyone wins. However, if you have twenty thousand books sitting in a warehouse and no one wants them, the books actually cost you more money each month in storage costs. And, if they didn't sell when brand new, then they are unlikely to ever sell. You can pay to have them carted to a landfill or collect just a few cents and come out ahead.
This doesn't mean that it's a bad book. It means that they printed too many. Even if a book is the next Harry Potter it's possible to print twice what you can sell.
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