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There's no point trying to be a purist about what's an app. It's clear enough from the context that "use apps" refers to programs that do things rather than programs that view things, as distinct from games, media or browsing.
There's also nothing remotely surprising in the fact that people who bought an ereader-branded tablet are using it primarily to read. A lot of people first get exposed to e-books on their smartphones, and aren't interested in giving up the conveniences of reading on a color, backlit screen with decent hardware behind it.
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