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Read any ebook, on any ereader.
That's what would make epub competitive. Not all of this interactivity b.s.
How about getting some basic functionality first?
Already Amazon has made the lack of advertising a feature by selling Kindles without "special offers" for $30-40 more. Why in the world would any readers rush to epub3 because of the ability to have extra stuff shoved onto your books and your reading habits reported to publishers?
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