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Stock ROM...
Major benefit? I know you said not to just say Android Market, but truth is that the Amazon App Store is known to have very old versions of apps because developers tend to forget about it. So, having the Android Market, you have a piece of mind of being able to always get the newest version of something and not have to worry about missing out on crucial security updates like loopholes.
There is no real benefit to it, other than you don't have to side load your stuff anymore, and you can buy the apps on that market.
Most of the apps don't even need root, but a third party launcher is recommended for better eye candy.
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