I am biased, I have an iliad.
I am frankly disappointed with all the readers so far, and not just those available for the iliad. So starting from scratch is, in my books, a good way forward and I don't mind waiting.
I could make plenty of suggestions, one, if they are reading, is a CSS dropaway framework, a full implementation of CSS, forget the actual element tags, don't worry about what is a paragraph or not, or what is a title, but as the user increases the font size drop-off CSS layout features in a step by step and predictable way.
The principle is that the greater the relative display area (area of size in proportion to font size), the closer the ebook to the publisher's design (including pagation). Reduce the effective viewing area (ie increase the font relative to the actual screen), drop pagation, drop margins, drop heading decoration, drop "drop Caps", drop justifictation, change font, reduce spaces etc.
A collapsing bag in other words.
The point being, is that it is a mistake to rely on expecting particular elements in designing reading software.
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