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I'm not particularly surprised by the height of the ebooks column. I suspect a sizable portion of the first adopters of the Fire were previous/current Kindle owners, who already have a hefty investment in Amazon. Now if they split out NEW Kindle owners from previous Kindle owners, I would expect the graphs to change some.
Questions the graph doesn't answer:
Where are the magazine readers?
What about checking email? Are there separate Android apps for that?
Anecdotal observations from two co-workers who do NOT e-read on their brand new Fires - they were looking for mini-tablets: One loves it and has used it daily since Christmas and has to fight her spouse for it. The other returned hers. She has the first PanDigital Novel Black that she uses for her internet/email stuff (and a 18 month old Droid phone), and doesn't think the Fire is enough of an improvement, given the higher price. She paid around $120 for her PanDigital at Kohl's over a year ago.
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