Quote:
Originally Posted by geoffwood
They did get $10, but I got $20 worth of merchandise, and it shipped for free. they might have broken even, but I doubt they made a profit.
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The value of such offers to the business is that a percentage of first-time buyers will become regular customers, returning again and again. The offer did generate some goodwill and visibility for the company, which are important, and maybe repeat business in the future because trust has been established.