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I voted for "Amazon mode", mainly because the Border website is such a mess and so hard to navigate.
Maybe Borders ARE trying to make their website like the exasperating experience of going into one of their real stores - messy, little islands of "specials", little islands of "new non-fiction" which means the latest cookbook and latest diet book lumped with the latest political biography. Other islands of messy rubbish stationery. More islands of "two for the price of one" books. Dishevelled racks of magazines. And when you get through to the proper book shelves - they are often messed up by cutomers and haven't been straightened out for days. The books are in the wrong place alphabetically or in the wrong category entirely. And their range seems to be shallow, not much better than an airport bookshop.
But that's their "real" bookstores. Why would they try to make the online store the same? I much prefer Amazon's easy-to-navigate site.
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