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Amazon gave you a discount on the device in exchange for advertising. They may call them "special offers" but they are advertisements. It's not a good business model to give people a discount upfront just in order to give them even more discounts as time goes buy.
I suspect they know what they are doing, have crunched the numbers and have found that Kindle Customers who accept "offers" aren't going on to make additional purchases so they aren't adding sufficient incremental revenue.
It's either that or people are responding just as well to "offers" that don't offer any discount, so again what is the incentive to offer the discount?
I took advantage of the $10 off $20 at soap.com a week or so ago, but I have no intention of buying there again and have unsubscribed from their emails. What value did they get?
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