You can watch TV shows on the Vox too with Netflix or similar apps. The Vox and Kindle Fire have similar purposes really, both 7" tablets which are book readers, media tablets and web browsers, game players, etc. Kindle Fire uses Cloud storage, Kobo does too but also sideloads microSD cards. They both hope you'll buy things from their store but you don't have to.
The Kobo reader on the Vox is quite different than the Android app with support for the color free form epub books that are Vox only in be Kobo store and the reading life and Pulse integrations and Facebook.
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