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Old 01-19-2012, 11:39 AM   #38
fjtorres
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Quote:
Originally Posted by Kumabjorn View Post
Well, Amazon certainly seems to have them worried. Maybe even to the point of paranoia? The interesting thing, to me at least, is that they do not seem to have a strategy to deal with what they obviously consider a major problem for their future.
To the point of paranoia and random dart-throwing.
To a large extent Amazon is a creation of the BPHs. They made Amazon as certainly as they Made (and unmade) Borders and B&N. Live by the volume discount, die by the volume discount.
And to the extent that Amazon is making inroads upstream, it is due mostly to those same publishing houses' moves. Cutting back on content acquisition and editorial staff simply makes that contnt and personnel available for others to build business off.

I'm a more than a bit skeptical that *all* the BPHs losses are going to Amazon. A lot is going to the smaller competitors. The BPHs just happen only see what Amazon is doing and paying little attention to the Likes of Carina, Open Road, etc.

We may be seeing a withering of the traditional publishing houses but we're also seeing the rise and growth of other publishing houses, only one of which is named Amazon.
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