I don’t understand Waterstones ebook pricing strategy, I really don’t.
This week, they put up the prices on quite a few bestsellers to £15.85.
Does Waterstones really think anyone is going to pay them nearly £16 for the ebook version of Lee Child’s “The Affair”, when you can get the hardback from Waterstones itself for £9.49, or the same ebook for £8.49 from Apple, Google or Kobo; or the Kindle version for £6.79?
It’s the same story but even worse with Gary Neville’s autobiography, Red – £15.86 from Waterstones, against £4.99 from Amazon, Apple, Google and Kobo.
What extra quality can they possibly be adding to justify charging 3 times as much?
Ebook prices change very frequently so these examples may all have changed by the time you read this (although they've been the same since 16th Jan 2012), but the current prices can be found at :
http://luzme.com/author/Lee+Child/book/The+Affair
http://luzme.com/author/Gary%20Nevil...0Autobiography
I would *love* to know what they think their strategy is....
Rachel