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Originally Posted by bgalbrecht
I find it especially upsetting at how excited Rick Johson, CTO of VitalSource got over the prospect of live advertising in ebooks.
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It's idiotic to see that companies can never get enough money. Making a sale of an ebook is not enough: they have to have more, by putting ads in it. Bought books are about the last type of media without ads in it. It seems those days are over. I use ad blockers everywhere, and don't install any ad-sponsored apps on my phone. If I can't avoid ads in my books, I will probably stop reading. (I *never* watch TV either, because of them. I only watch movies, that I have ripped from disk myself.)
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As tablet and smartphone adoption increases, readers will expect richer features from books.
“Users want features. They want eye candy, they want sharing,” said Johnson.
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Uh... No. I don't want that. I can actually see those features and interactivity increasing to the point that each book is downloaded page by page as you read it. If so, I will return to paper books once more.