Quote:
Originally Posted by Steve Jordan
In that light, one can only hope that Amazon will manage to drag publishers (surely kicking and screaming) into the 21st century.
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No. Because what Amazon wants is exclusivity on the ebook market.
Why sell under price? For the same reason every big company does - to get a monopol and later be able to let customers pay through the nose, offer no service, dont upgrade their devices, etc
Mark my words: If Amazon continue being really successfull on the ebook market and more publishers give their content exclusive to Amazon - this is the worst thing that can happen.
Dont get me wrong: E-Books are fantastic. And that is why I am afraid of Amazon. Really afraid. I don't want to use the Kindle (or whatever device Amazon releases afterwards) - I want to be able to choose. Choose the shop, the device, the software.
Why publishers dont release ebooks? Because they are afraid and dont understand the technologies involved. And they really dont want to change to a new market. After all - the old market hasnt change for several hundred years, and they seem to be a little bit set in their ways.
The music industrie had to change format a number of times, the publishers? Never so far ...