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Most of the coupons they issue say one time use. So they had to know this one didn't back in December when they issued it.
They had another multiple use coupon last year where you got $10 off if you spent $20. I had purchased a lot of books with that one, too.
What I thought was more odd is both of these coupons were on top of the regular 10% off they offer every day. Some of their coupons are off the retail price.
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