Quote:
Originally Posted by Steven Lyle Jordan
But there seems to be a trust issue with Amazon: Too many people afraid that authors using sock puppets (and their buddies) are loading positive reviews, and other sock puppet authors are loading negative reviews. And, of course, a few reviews (2-4) on an item are generally counted as worthless. When I check out a product, I more often try to check reviews on other sites than Amazon's reviews.
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Certainly and the same or worse issues will plague any other review site or blog....
I think the key is to over time let the reliable sites emerge, just like any other reliable product or service, the review sites too will gain a reputation and either prosper or fail.