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I used to argue with my district leader about this when I was a volunteer in Berlin. He always wanted me to set goals that were outside of my personal control. He said if you don't dream big you'll never get anywhere. I said I wasn't going to commit myself to something I wouldn't achieve.
In retrospect, I think we were using two different definitions of the word 'goal'.
These days, I just leave the whole goal thing out of it. My advice to new authors would be: "Dream big. Work hard."
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