Texterity/BPA conducted a representative survey compiling digital magazine readers' preferences and demographics.
Attached you find a PDF presentation of this survey.
Some highlights:
- 89% of digital readers are “very satisfied” or “satisfied” with their digital magazine
- Subscribers like digital magazines for environmental reasons, easy to save and ability to search (2/3rd of digital magazine readers cited environmental friendliness (“green”) as being important
- Digital readers have increased use of magazine websites, other web sites and E-Newsletters
- 71% of digital magazine readers want the ability to read magazines online (or online with option to download)
- Traditional desktop or laptop computer delivery of digital magazines continues to be preferred by most readers; but desire for handheld devices is growing
- Over 63% of digital readers value video content positively as a useful “rich media” add-on to digital magazines
- Consumer digital readers receive an average of 5.2 different digital and print versions of magazines
- 56% of respondents were USA readers, with English speaking countries topping the international list
- Digital reader adoption encompasses all age groups, with a median age of 46 years old
- Digital readers are predominately in professional, managerial, or technical positions