Quote:
Originally Posted by Dimwit
An interesting case study: The Devil Inside. Top box office by far last week. Watch its progress. I predict that it will be lucky to break the top 10 this week and will be out of the theatres by next week. Good marketing of an excreble product gets trumped by word of mouth.
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Uh, not the best example of misleading marketting...
Sorry, but that particular genre of movie--cheap "horror" flick, to be exact--is notorious for producing and thriving off bad, one-week wonder, movies because the target demographic doesn't care about "quality" in the traditional sense. They are mostly a chance to get out of the house, usually with friends, watch a few shocking or gory scenes, then have a fun time laughing about the plot or lack there-of. The target audience is young people looking for an excuse to socialize and if the movie is gone from theaters in two weeks they don't care (and neither do the producers--they know those movies get 80% of their total take in the first week).
More importantly, Devil Inside is a *january* movie release.
Everybody knows *nobody* releases *good* movies in January.
Occasionally a fun movie slips in (Pitch Black, Underworld) but mostly you get stuff like Devil Inside and Event Horizon.
Quality is not a pre-requisite for success with these movies. (Any quality or good acting is purely accidental and generally frowned upon, after the fact, by the investors. "Should've hired a cheaper actor!")
Nobody is fooling anybody: they are *expected* to be bad, just as the Saturday night movies on SyFy are *supposed* to be cheesy and bad. It's when the movies aren't bad enough that the audience rebels...
Need a better example, there.
(shrug)
Maybe the infamous "Three chapter Specials" the BPHs are notorious for?
Plenty to choose from, there.