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I never said "turn away from copyright". You just have to understand that it is the only thing protecting your creations now - and that wont change.
DRM is NOT protecting. DRM is just a hindrance, without a "dont break this"-law it doesn't do anything (it is just not safe enough) - and you don't need this law because copyright is already working as a "dont copy this" law.
If you think you need something - use watermarks. They dont annoy people (because no usage-hindrance is implemented) but have the same determental effect - after all everybody could see who bought that content originally!
And "different market models": Yes. Of course we will see them - we already begin to see them. e.g. content-flatrates, renting of content, etc
I have no business model for eBooks - and if I had I would think twice wether it would be better to share it here or try to implement it myself. But new models will evolve - the old model need not die, but new models will perhaps co-exist.
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